Octro Play Rummy has unveiled its latest brand campaign titled Asli Game Asli Skills, underscoring its commitment to being a skill-centric rummy platform. The campaign, brought to life by creative agency The Minimalist, features actor Ali Fazal and adds a cinematic, humorous twist to the contrast between flashy moves and authentic rummy expertise.
The campaign is rooted in a unique product insight: Octro Play Rummy is the only platform in India offering both 13-card and 21-card rummy formats, but with a twist—players must form four-card sequences to win, rather than the typical three. This gameplay variation introduces a tougher challenge, demanding greater strategic thinking, patience, and skill. It’s this gameplay depth that forms the foundation of the campaign’s central message: Asli Game Asli Skills.
Presented through three quirky and fast-paced films, the campaign places Ali Fazal in a series of over-the-top audition-style scenes—ranging from dramatic acting to dance and cricket performances. However, each film ends by highlighting that flair isn’t enough on Octro Play Rummy—it’s real skills that make the difference. Ali’s character transitions from performer to serious player, reinforcing the platform’s core proposition in a witty and engaging style.
Commenting on the campaign, Akshay Chachra, Business Head at Octro Play Rummy, said, “We’re the only platform that offers both 13 and 21 card rummy with a four-card sequence format. This format brings a new level of complexity, making it more about skill than chance. Asli Game Asli Skills reflects this very essence—that to win here, you need genuine rummy ability. Ali Fazal embodies this spirit perfectly, blending humour with authenticity.”
Adding his perspective, Mayuresh Bangar, National Creative Director at The Minimalist, noted, “Our intent with this campaign was to deliver a fresh hand—one that surprises and entertains. We wanted to combine fun storytelling with strong engagement, appealing to both serious rummy players and casual gamers. By casting Ali Fazal as himself, we played on his natural charisma and wit to highlight real gameplay skills. The idea was to create more than just ads—we aimed to build an emotional and relatable connection with the audience while keeping the tone light and memorable.
